Day 1 · Tue Oct 20
F2 · Almost shipped it
We drew 12 volcanoes for our logo. We kept one letter.
TTYTXIG
Made
Day 2 · Wed Oct 21
F5 · POV + the fix
Your Google listing says Open. You closed at 6. The fix.
TTYTXIG
Made
Day 3 · Thu Oct 22
F1 · The detail
The orange bar in our logo is a crater floor, measured
TTYTXIG
Made
Day 4 · Fri Oct 23
F3 · Fix-along
Check your business like a stranger would, in 30 seconds
TTYTXIG
Made
Day 5 · Sat Oct 24
F6 · The reveal, piece by piece
Unboxing a brand: Caldera, piece by piece
TTYTXIG
Made
Day 6 · Sun Oct 25
F4 · The 30-day scoreboard
Day 6 of 30: a new studio's numbers, from zero
TTYTXIG
Rendered that morning
Mon Oct 26
Monday
No post. Review day.
Day 8 · Tue Oct 27
Planned
F1 · The detail
One letter, 16 px to a billboard: the A alone
TTYTXIG
Planned
Day 9 · Wed Oct 28
Planned
F5 · POV + the fix
POV: someone texts your website to a friend and the preview is blank
TTYTXIG
Planned
Day 10 · Thu Oct 29
Planned
F3 · Fix-along
Don't leave your phone number to a guess: link it (tel:)
TTYTXIG
Planned
Day 11 · Fri Oct 30
Planned
F6 · The reveal, piece by piece
The free category report, page by page (run on our own site)
TTYTXIG
Planned
Day 12 · Sat Oct 31
Planned
F2 · Almost shipped it
Round 1 was elegant. Nobody saw a volcano.
TTYTXIG
Planned
Day 13 · Sun Nov 1
Scoreboard
real numbers
that morning
F4 · The 30-day scoreboard
Day 13: the scoreboard
TTYTXIG
Rendered that morning
Mon Nov 2
Monday
No post. Review day.
Day 15 · Tue Nov 3
Held
F3 · Fix-along
To be named in that week’s review
TTYTXIG
Held
Day 16 · Wed Nov 4
Planned
F1 · The detail
Basalt, not black: why our dark is #14110F
TTYTXIG
Planned
Day 17 · Thu Nov 5
Planned
F6 · The reveal, piece by piece
Structure, then light, then name: the reveal, beat by beat
TTYTXIG
Planned
Day 18 · Fri Nov 6
Planned
F5 · POV + the fix
POV: a visitor opens your Google listing and there are no photos
TTYTXIG
Planned
Day 19 · Sat Nov 7
Held
F2 · Almost shipped it
To be named in that week’s review
TTYTXIG
Held
Day 20 · Sun Nov 8
Scoreboard
real numbers
that morning
F4 · The 30-day scoreboard
Day 20: what is working so far
TTYTXIG
Rendered that morning
Mon Nov 9
Monday
No post. Review day.
Day 22 · Tue Nov 10
Planned
F6 · The reveal, piece by piece
27 references, 3 frames, 1 pick: how we chose our post template
TTYTXIG
Planned
Day 23 · Wed Nov 11
Planned
F1 · The detail
Things settle, they never bounce: our one motion rule
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Planned
Day 24 · Thu Nov 12
Planned
F3 · Fix-along
Google listing photos that don't get cropped
TTYTXIG
Planned
Day 25 · Fri Nov 13
Held
F2 · Almost shipped it
To be named in that week’s review
TTYTXIG
Held
Day 26 · Sat Nov 14
Planned
F5 · POV + the fix
POV: your bio link goes to a page that no longer exists
TTYTXIG
Planned
Sun Nov 15
No post planned
Mon Nov 16
Monday
No post. Review day.
Tue Nov 17
No post planned
Day 30 · Wed Nov 18
Scoreboard
real numbers
that morning
F4 · The 30-day scoreboard
Day 30: the results, every number
TTYTXIG
Rendered that morning